If you want more conversions, then it’s essential to focus on creating great landing pages. Landing pages are many visitors’ first introduction to your website — they’re the pages people land on when they reach your site from organic search results, social media, or PPC ads. These tips will help you improve your landing pages and win more customers.
Understand what your visitors want.
Your visitors don’t just stumble upon your site randomly. They find your landing pages because they have a problem and they’re looking for a solution. What exactly is it that they want?
Once you understand what your visitors are looking for, you can use that knowledge to tailor your landing pages. Show visitors that you understand what they need and can provide a solution that works for them.
Keep each landing page simple.
Each of your landing pages should deal with just one solution that your business provides. Even if you offer multiple services, your landing pages should be simple and focused. Create a different landing page for each service, rather than trying to stuff them all onto the same page.
Your landing pages should be visually simple as well. Keep them uncluttered for a professional look. Here’s a good example of a neat, organized landing page that presents information clearly.
Use eye-catching images.
People’s eyes are drawn to images. Using images is an effective way to add interest to your landing pages and hold your visitors’ attention. You can find high-quality free images to use on sites like Pexels and Pixabay.
Write a great headline.
In some ways, your headline is the most important part of your landing page. If your headline doesn’t compel visitors to keep reading, they’ll hit the back button without ever seeing the rest of the copy on the page.
You can write a strong headline by putting your unique selling proposition — the thing that sets your business apart from everybody else — front and center. Tell visitors how your business can help them, and they’ll keep reading. In addition to that, use strong, vivid nouns and action verbs to make an impact on readers.
Consider the source of your traffic.
Where are your visitors coming from when they arrive on a landing page? Are they arriving from Google, clicking on a link in a marketing email, or coming from social media? You may want to adjust the content on each landing page to fit the traffic you’re getting.
Don’t ask for too much information right away.
If you have a form on your landing page, keep it minimal. Include only one or two fields. People are generally hesitant to give away information to businesses they don’t know much about.
Avoid surprising your audience.
The content on your landing page should match your visitors’ expectations. So if someone finds your site by doing a Google search for SEO services, for example, your landing page should be about SEO services, not PPC services. Keep your landing pages on-topic, and you’ll hold visitors’ attention better.
Double-check your copy.
This goes without saying, but the copy on your landing pages needs to be flawless. Typos and misspellings don’t inspire confidence in visitors. Proofread your copy before publishing to make sure it’s grammatically correct, dynamic, and tailored to your audience.
Include a call to action.
Make it as easy as possible for your visitors to take action after landing on your site. You should include at least one call to action on each landing page. Using a CTA button in a contrasting color is an effective way to do this.
Now that you have the basics, go on and tick off these tips off your list and watch your business grow.